Also, readers may keep an issue of a magazine if it contains interesting and relevant information to them. If you post your ad in a magazine it is very likely that in one way or another a prospective customer will see your ad and try to connect with you. If you are looking to print media for advertising, unsure if you should use a newspaper or magazine, consider the points above.
You can ask yourself questions such as, who am I trying to connect with? Does my audience care more about visual product representations, or detailed information?
If you are still having a hard time with deciding which medium to use, you should get connected with an agent at Macromark. We can provide all the information, advice, and assistance you need to get your direct mail marketing campaign up and running. Our services also include print media, list brokerage, data solutions, list fulfillment, and list management. For more information about how we can help grow your business, contact us at 1- Our Blog. Company Name:. The Benefits of Newspaper Advertising vs.
The following two tabs change content below. Bio Latest Posts. David has a rich and deep background in direct response marketing. His experience comes from being a consultant and list broker with more than 25 years in the Industry; working with several hundred different clients in just about every industry, market or niche found in direct mail.
David is a graduate of the University of Illinois with high honors advanced degree course work in Marketing Communications from Roosevelt University in Chicago.
Options include small 1-inch-square classified ads, column ads in various sizes by the column inch, half-page or full-page spreads. You can also negotiate with a publisher to get extra services at no additional cost, such as color printing, design assistance, a slightly large ad or inclusion of your ad in the publisher's other products, such as magazines or brochures.
Based in Southern Pennsylvania, Irene A. Blake has been writing on a wide range of topics for over a decade. By Irene A. If your business trade is localized, it certainly makes more sense to focus on the community or local papers that your customers are more likely to read.
Running ads in major metropolitan newspapers can be effective if your product or service offering is strong enough or unique enough to pull in customers from throughout the readership or circulation area. Chances are that your competitors will be spending money on newspaper advertising, too. Newspaper advertising is sold by the column inch. Different advertising classifications may have different rates. For instance, a service directory advertisement may be less expensive per column inch than a small ad placed on a regular editorial page.
Virtually all newspapers offer discounts for contract advertisers, depending upon the volume of space they commit to over the course of a contract year. Keep it short and simple, and avoid the use of controversial phrases or slang. Use a copy length that supports your message. Long copy looks informative and is good for technical or business products. Short copy leaves room for graphics. This combination is appropriate for an image ad selling fashion, home decor, and other lifestyle products.
Now try us! The body of the ad should list benefits or reasons why the customers should buy your product or service now. The closing copy should make the sale possible by including any contact, telephone, website, address, or other ordering information necessary for the consumer to act on his or her purchasing decision.
Q: Should I take the newspaper up on its offer to design an ad for me for free? A: Never! The ads that staff newspaper production departments produce are typically terrible. You would be better off hiring a freelancer, even a graphic arts student, and working closely with that person to put together an ad you are really pleased with. A: Yes, you should run the same basic ad design or format repeatedly. This will build a company identity for you and create awareness among consumers.
It is also easier to come up with one terrific design concept and modify it periodically to meet the requirements of a new product offering or a special sale—say, a new headline, a different copy slant, or a different photo—than to continually reinvent the ad.
This is especially true in the case of service ads. But whether you are running straight copy or an elaborate multi-photo advertisement, your ad must look professional. A: This depends on the product or service category you fall into. Her marketing experience includes writing, inbound marketing, social media and event management. What's on Tap A brew of marketing and advertising news for your insatiable knowledge palette.
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